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Branding
Marketing Collateral — Deltapath
Designing our suite of branded merchandise—from mugs and laptop sleeves to notebooks, phone holders, headphones, pens, and lanyards—provided a canvas for creative expression that extended beyond digital constraints. Each item was thoughtfully conceived down to the packaging details, allowing me to craft memorable unboxing experiences that reinforced our brand identity with every interaction.
These tangible brand touchpoints became powerful connection points at tradeshows and company events, giving customers and prospects something meaningful to engage with and take home. The opportunity to see people interact with my designs in physical space brought a unique satisfaction, transforming ordinary promotional items into conversation starters and lasting brand impressions.
These tangible brand touchpoints became powerful connection points at tradeshows and company events, giving customers and prospects something meaningful to engage with and take home. The opportunity to see people interact with my designs in physical space brought a unique satisfaction, transforming ordinary promotional items into conversation starters and lasting brand impressions.
One-Pagers
My approach to one-pager projects centers on efficiency and collaboration. I've developed a system of custom Figma templates specifically designed to help product marketing teams structure their thoughts and content requirements. This templated approach gives stakeholders a clear framework to organize their messaging while significantly accelerating our workflow.
When product marketing provides their completed outline, I can seamlessly transform their content into visually compelling one-pagers with minimal back-and-forth. The most time-intensive aspect of this process is typically creating custom imagery and visualizations, but even with this consideration, I consistently deliver finalized assets within just 1-2 business days. This rapid turnaround includes accommodating feedback cycles while maintaining quality standards.
The completed one-pagers become immediate assets for both sales and marketing teams, who can quickly share these polished materials with customers and prospects. This streamlined process has dramatically improved our team's ability to respond to market opportunities and support sales conversations with professional, branded collateral that effectively communicates our value proposition.
When product marketing provides their completed outline, I can seamlessly transform their content into visually compelling one-pagers with minimal back-and-forth. The most time-intensive aspect of this process is typically creating custom imagery and visualizations, but even with this consideration, I consistently deliver finalized assets within just 1-2 business days. This rapid turnaround includes accommodating feedback cycles while maintaining quality standards.
The completed one-pagers become immediate assets for both sales and marketing teams, who can quickly share these polished materials with customers and prospects. This streamlined process has dramatically improved our team's ability to respond to market opportunities and support sales conversations with professional, branded collateral that effectively communicates our value proposition.
Deltapath Co-Branding Guidelines
I meticulously crafted The Deltapath Co-Branding Guidelines to provide clear and detailed instructions on the proper usage of the company logo across various assets and designs. These guidelines serve as a valuable resource for the creative team and partner companies, ensuring consistency and cohesion in all brand materials. By outlining specific logo applications and design principles, the focus was to maintain the integrity of the brand while fostering collaborative creativity.
Invoca's Visual Style Guide
Invoca's Visual Style Guide is a comprehensive resource designed to help team members understand how to effectively utilize Invoca's creative assets and maintain brand consistency. The guide, shared as a Figma file, empowers the entire company to confidently represent Invoca's brand through visual communication.
Deltapath UC Appliance
This was a custom-designed hardware appliance for Unified Communication. The project involved the development of a unique look and feel for the appliance, which was then sent to the vendor for creation. These technical drawings where created using Adobe Illustrator.
Visual Design
I focused on creating visually stunning hero images for Invoca's website revamp. My goal was to maintain brand cohesiveness while effectively connecting the imagery to the content of each blog post. I'm also in charge of creating imagery that showcases Invoca's product in easy-to-visualize ways, transforming complex platform features and benefits into clear, compelling visuals that help visitors quickly understand our value proposition. This dual approach of crafting both engaging blog visuals and intuitive product illustrations ensures our website communicates effectively at every touchpoint, whether visitors are exploring thought leadership content or evaluating our solution.
Conversation Intelligence Heroes
I developed the design system, variants, and other supporting assets. With interchangeable illustration characters and city scenes, this project offers extensive customizability. Upon completion of a course, community members can earn hero badges as a recognition of their accomplishments.
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