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Digital Campaigns
Marketing Data Mystery — Campaign
I partnered with our customer expansion manager to develop an engaging interactive quiz that brought our "Marketing Data Mystery" campaign theme to life. This strategic assessment tool was designed to qualify and route prospects based on their specific needs and knowledge level.
The quiz experience guided users through a series of revealing questions about their marketing data practices, with each answer carefully weighted to determine their optimal next steps. For prospects who selected primarily "A" responses—indicating familiarity with Invoca's solution—the quiz intelligently directed them to advanced blog content featuring deeper product capabilities and use cases. All other result combinations triggered a personalized call-to-action to schedule a demonstration, creating a streamlined path to conversion.
Designing this experience in Figma allowed me to map out the complex decision trees and visualization options before bringing everything to life in Ceros. The technical implementation presented an exciting challenge, requiring me to leverage Ceros SDK scripting to ensure accurate result calculation and proper user routing. This blend of creative design and technical problem-solving resulted in an interactive asset that not only engaged prospects but efficiently qualified leads based on their specific needs and knowledge level.
Along with the quiz, I also spearheaded the storyboarding and art direction for our animated video ad that we created for Automotive News. I also handled all the After Effects work to bring it to life. This project was part of our fun "Marketing Data Mystery" campaign aimed at the automotive industry. We wanted to shake things up a bit - after all, who expects a mystery theme at an automotive conference? That's exactly why we went for it! The unexpected angle really helped us grab attention in a space where marketing can get pretty predictable.
Lastly we went with the same campaign theme to attend HCIC (The Premier Conference for Healthcare Marketers and Digital Leaders). Our designs made for lasting impressions since you wouldn't think to be a detective at a healthcare conference. I designed the banner, backdrop, and booth board, along with other marketing collateral (pamphlet insert).
The quiz experience guided users through a series of revealing questions about their marketing data practices, with each answer carefully weighted to determine their optimal next steps. For prospects who selected primarily "A" responses—indicating familiarity with Invoca's solution—the quiz intelligently directed them to advanced blog content featuring deeper product capabilities and use cases. All other result combinations triggered a personalized call-to-action to schedule a demonstration, creating a streamlined path to conversion.
Designing this experience in Figma allowed me to map out the complex decision trees and visualization options before bringing everything to life in Ceros. The technical implementation presented an exciting challenge, requiring me to leverage Ceros SDK scripting to ensure accurate result calculation and proper user routing. This blend of creative design and technical problem-solving resulted in an interactive asset that not only engaged prospects but efficiently qualified leads based on their specific needs and knowledge level.
Along with the quiz, I also spearheaded the storyboarding and art direction for our animated video ad that we created for Automotive News. I also handled all the After Effects work to bring it to life. This project was part of our fun "Marketing Data Mystery" campaign aimed at the automotive industry. We wanted to shake things up a bit - after all, who expects a mystery theme at an automotive conference? That's exactly why we went for it! The unexpected angle really helped us grab attention in a space where marketing can get pretty predictable.
Lastly we went with the same campaign theme to attend HCIC (The Premier Conference for Healthcare Marketers and Digital Leaders). Our designs made for lasting impressions since you wouldn't think to be a detective at a healthcare conference. I designed the banner, backdrop, and booth board, along with other marketing collateral (pamphlet insert).
The State of AI in Digital Marketing Report | 2023-24
The State of AI in Digital Marketing exposes how optimistic marketers are about AI, how they plan on investing in it, how it will impact their careers, and potential barriers to adoption.
This report was created in the Ceros platform to make it into an interactive asset. This allowed for me to create subtle animated elements to keep readers engaged with the content. Using the Ceros platform I was able to make elements interactive and engaging all while being able to gather customer analytics and track which content was actually interesting to our audience.
Once the asset was finalized I created the following items that the marketing team needed for the launch: social ads, Pendo ad, Demandbase display ads, blog images, and a report landing page to host the gated asset.
This report was created in the Ceros platform to make it into an interactive asset. This allowed for me to create subtle animated elements to keep readers engaged with the content. Using the Ceros platform I was able to make elements interactive and engaging all while being able to gather customer analytics and track which content was actually interesting to our audience.
Once the asset was finalized I created the following items that the marketing team needed for the launch: social ads, Pendo ad, Demandbase display ads, blog images, and a report landing page to host the gated asset.
Google + Signal AI Webinar
I've developed a streamlined approach in Figma for creating eye-catching webinar promotional materials. My designs span across multiple formats—from attention-grabbing display ads and social media graphics to conversion-focused landing pages and email templates. Each piece maintains visual consistency while being optimized for its specific platform and audience engagement.
Working closely with our content marketing team, I transform their webinar concepts into compelling visual stories that drive registrations. I focus on creating designs that not only capture attention but effectively communicate the value proposition of each webinar. This collaborative process allows us to quickly adapt to new webinar opportunities and refine our visual approach based on performance data. The result is a collection of high-impact promotional materials that elevate our webinar marketing efforts while maintaining a cohesive brand experience across all touchpoints.
Working closely with our content marketing team, I transform their webinar concepts into compelling visual stories that drive registrations. I focus on creating designs that not only capture attention but effectively communicate the value proposition of each webinar. This collaborative process allows us to quickly adapt to new webinar opportunities and refine our visual approach based on performance data. The result is a collection of high-impact promotional materials that elevate our webinar marketing efforts while maintaining a cohesive brand experience across all touchpoints.
Buyer Experience Interactive Benchmark Report
I developed this dynamic interactive report using the Ceros platform with a strategic focus on user engagement analytics. The project was specifically designed to capture valuable insights about reader behavior—tracking which elements captured attention longest, identifying the most compelling content sections, and measuring which call-to-action buttons generated the highest conversion rates.
Creating the animated data visualizations was very fun and maintained reader interest throughout the experience. The dynamic elements not only enhanced comprehension but significantly increased time spent with the content compared to traditional static pdf formats.
The report proved to be a versatile marketing asset with impressive reach across multiple channels. It served as the centerpiece of targeted Demandbase advertising campaigns (where I created several optimized variations), was referenced extensively in company blog content to drive traffic, and generated substantial engagement through strategic social media distribution. This multi-channel approach maximized the project's ROI while providing ongoing analytics that informed our broader content strategy.
Creating the animated data visualizations was very fun and maintained reader interest throughout the experience. The dynamic elements not only enhanced comprehension but significantly increased time spent with the content compared to traditional static pdf formats.
The report proved to be a versatile marketing asset with impressive reach across multiple channels. It served as the centerpiece of targeted Demandbase advertising campaigns (where I created several optimized variations), was referenced extensively in company blog content to drive traffic, and generated substantial engagement through strategic social media distribution. This multi-channel approach maximized the project's ROI while providing ongoing analytics that informed our broader content strategy.
Signal AI Studio Product Launch
As part of the product launch, I developed three compelling visual asset variations for Google Ad Display in order to conduct A/B testing, alongside eye-catching Marketo email banners, social graphics, and inline blog images. I worked closely with stakeholders to make sure all content provided goes out with cohesive branding.
Competitor Sales Play Campaign
This project was a top priority, focused on achieving a company-wide OKR. I enjoyed building and designing a vibrant campaign, creating three variations for Demandbase Ads, email banners, one-pagers, and social graphics. By empowering the ABM team with user-friendly templates, they could easily swap out content, images, and variables, facilitating effective A/B testing to identify the best-performing ads. As a result of these, the company not only met its account stat goals but also generated an impressive $1.5M in pipeline!
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