Competitor Sales Play Campaign

This project was a top priority, focused on achieving a company-wide OKR. I enjoyed building and designing a vibrant campaign, creating three variations for Demandbase Ads, email banners, one-pagers, and social graphics. By empowering the ABM team with user-friendly templates, they could easily swap out content, images, and variables, facilitating effective A/B testing to identify the best-performing ads. As a result of these, the company not only met its account stat goals but also generated an impressive $1.5M in pipeline!