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Revenue Leadership Summit: Chicago Sizzle Reel
Project type
Video Production
Role
Video producer, co-writer, animator, and director.
Invoca is hosting an exclusive event in Chicago, and to drive event registrations, I created two engaging invitation videos (aka "Sizzle Reels"). Both videos were sent out as posts from the CEO and CMO to leverage their online contacts. Due to the cinematic opening I created for the CMO's video, it's now prominently displayed on the event landing and registration page. My creative process involved stitching together b-roll footage from previous company events, sourcing stock visuals, music, and imagery. Collaborating closely with the Senior Corporate Communications Manager, I ensured the scripts were approved and was provided narration audio files from both the CEO and CMO. For the finishing touch, I utilized Adobe After Effects to craft dynamic CTA animations at the end of each video.
Collaborating with the company's PR team regarding the script. Pitching and laying out the overall vision and feel of the video through storyboarding. Sourcing video footage from previous company events, as well as stock b-roll. Using Adobe Premier to stitch the footage and audio. Using Adobe After Effects in designing and animating a CTA outro slide to drive attendees to request an invite.
