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Video Creation & Production
OKR Mini Videos
To celebrate teams exceeding their company OKRs, I developed a dynamic video storytelling approach that brought their achievements to life during our quarterly all-hands meetings. These engaging mini-documentaries not only highlighted key performance metrics but offered valuable insights into the innovative processes that drove team success, creating inspirational content that resonated across departments.
My streamlined production workflow began with outreach through Slack, where I invited team leads to volunteer their groups for feature opportunities. To ensure quality and maintain engagement, I provided clear guidance on crafting concise, impactful scripts and offered technical direction for their self-recorded segments. Once submissions arrived, I transformed these raw elements into polished presentations by designing custom graphic frames in Figma and creating professional title sequences and branded animated elements in After Effects. This comprehensive approach elevated simple team updates into compelling visual narratives that both celebrated achievements and shared valuable cross-functional insights with the entire organization.
My streamlined production workflow began with outreach through Slack, where I invited team leads to volunteer their groups for feature opportunities. To ensure quality and maintain engagement, I provided clear guidance on crafting concise, impactful scripts and offered technical direction for their self-recorded segments. Once submissions arrived, I transformed these raw elements into polished presentations by designing custom graphic frames in Figma and creating professional title sequences and branded animated elements in After Effects. This comprehensive approach elevated simple team updates into compelling visual narratives that both celebrated achievements and shared valuable cross-functional insights with the entire organization.
Deltapath Corporate Video
Deltapath's Corporate Video is designed to enhance brand awareness and provide a clear understanding of Unified Communications. With my direction, the production involved close collaboration with the content team for script editing. The process included creating detailed storyboards, sourcing stock and company b-roll footage from global locations, licensing music, and selecting voice actors for narration. This comprehensive approach ensures a polished and engaging presentation of the Deltapath brand.
Revenue Leadership Summit: New York Sizzle Reel
Invoca is hosting an exclusive event in New York, and to drive event registrations, I created two engaging invitation videos (aka "Sizzle Reels"). Both videos were sent out as posts from the CEO and CMO to leverage their online contacts. Due to the cinematic opening I created for the CMO's video, it's now prominently displayed on the event landing and registration page. My creative process involved stitching together b-roll footage from previous company events, sourcing stock visuals, music, and imagery. Collaborating closely with the Senior Corporate Communications Manager, I ensured the scripts were approved and was provided narration audio files from both the CEO and CMO. For the finishing touch, I utilized Adobe After Effects to craft dynamic CTA animations at the end of each video.
Revenue Leadership Summit: Chicago Sizzle Reel
Invoca is hosting an exclusive event in Chicago, and to drive event registrations, I created two engaging invitation videos (aka "Sizzle Reels"). Both videos were sent out as posts from the CEO and CMO to leverage their online contacts. Due to the cinematic opening I created for the CMO's video, it's now prominently displayed on the event landing and registration page. My creative process involved stitching together b-roll footage from previous company events, sourcing stock visuals, music, and imagery. Collaborating closely with the Senior Corporate Communications Manager, I ensured the scripts were approved and was provided narration audio files from both the CEO and CMO. For the finishing touch, I utilized Adobe After Effects to craft dynamic CTA animations at the end of each video.
Collaborating with the company's PR team regarding the script. Pitching and laying out the overall vision and feel of the video through storyboarding. Sourcing video footage from previous company events, as well as stock b-roll. Using Adobe Premier to stitch the footage and audio. Using Adobe After Effects in designing and animating a CTA outro slide to drive attendees to request an invite.
Collaborating with the company's PR team regarding the script. Pitching and laying out the overall vision and feel of the video through storyboarding. Sourcing video footage from previous company events, as well as stock b-roll. Using Adobe Premier to stitch the footage and audio. Using Adobe After Effects in designing and animating a CTA outro slide to drive attendees to request an invite.
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