Natalia Burris // Portfolio

Deltapath Corporate Video

Identified the need for and directed Deltapath's corporate brand story video, orchestrating every aspect from stakeholder collaboration to final production, culminating in a prestigious debut at San Francisco's Dolby Theater.

Video Direction

Deltapath Corporate Brand Story: From Vision to Dolby Theater Debut

In the competitive unified communications landscape, Deltapath needed a powerful way to introduce their innovative technology and company vision to prospects and customers. Recognizing this critical gap in our marketing arsenal, I identified the opportunity to create an essential brand introduction video that would serve as the cornerstone of our customer engagement strategy.

As creative director for this ambitious project, I orchestrated every aspect of production—from initial concept development and stakeholder collaboration to script creation, storyboard design, narrator sourcing, and final video production. Leading a small team of designers while working closely with key executives and technical teams, I ensured the narrative authentically captured Deltapath's technological innovation while remaining accessible to diverse audiences.

The project culminated in a prestigious debut at the iconic Dolby Theater in San Francisco during Deltapath's Spotlight event in 2018, where the video served as the centerpiece introduction, setting the stage for the company's vision and market positioning. This strategic brand asset became an essential tool for sales presentations, conference keynotes, and customer onboarding experiences.

The Challenge

Deltapath lacked a compelling brand introduction asset to effectively communicate their unified communications technology and company vision to prospects and customers. In a crowded marketplace where first impressions are critical, sales teams and executives needed a powerful storytelling tool that could quickly establish credibility, explain complex technology in accessible terms, and differentiate Deltapath's value proposition from competitors during high-stakes presentations and customer meetings.

The Strategy

I developed a multi-phase creative direction approach that prioritized authentic storytelling over technical jargon. Leading a small design team while collaborating with key stakeholders, I orchestrated comprehensive script development, visual storyboarding, professional narrator sourcing, and streamlined production workflows. The strategy focused on creating a versatile brand asset that would serve multiple touchpoints—from sales presentations to conference keynotes—while ensuring the narrative remained compelling to both technical and business audiences.

The Outcome

The corporate brand video exceeded expectations, earning its premiere at the prestigious Dolby Theater in San Francisco during Deltapath's Spotlight event in 2018. The video became an indispensable cornerstone of the company's marketing arsenal, serving as the definitive brand introduction across sales presentations, customer onboarding experiences, and major conference presentations. This strategic asset significantly elevated Deltapath's market presence and provided sales teams with a professional, high-impact tool for customer engagement.

Phase 1 — Recieve and review project brief

Conducted comprehensive project scoping sessions to define creative challenges, establish success metrics, and align on deliverable expectations. Developed detailed project timelines and milestone frameworks while securing stakeholder buy-in across executive, marketing, and technical teams to ensure seamless project execution and resource allocation.

Phase 2 — Narrative Development & Script Refinement

Collaborated with the content team to craft compelling script narratives that balanced technical accuracy with accessible storytelling. Led multiple rounds of script editing and revision, ensuring the messaging authentically represented Deltapath's value proposition while remaining engaging for diverse audience segments including prospects, customers, and industry partners.

Phase 3 — Creative Direction & Visual Storytelling Architecture

Sourced and auditioned professional voice talent to find the ideal brand voice, while simultaneously developing detailed storyboards that mapped visual sequences to narrative beats. Created comprehensive scene-by-scene visual guides that would direct the production phase and ensure consistent creative vision throughout the video development process.

Phase 4 — Multi-Location Production Coordination & Asset Development

Orchestrated complex video production logistics spanning multiple global locations including California, Hong Kong, and Tokyo offices. Curated and sourced both premium stock footage and original in-house content, ensuring visual diversity and authentic representation of Deltapath's international presence while maintaining consistent brand aesthetic across all footage sources.

Phase 5 — Post-Production Leadership & Final Video Assembly

Directed the final video assembly process, overseeing editing workflows, color correction, audio mixing, and motion graphics integration. Led iterative review cycles with stakeholders to refine pacing, messaging, and visual impact, ensuring the final output met the high production standards required for prestigious venue presentation.

Phase 6 — Strategic Launch & Extended Campaign Activation

Coordinated the video's high-profile debut at the Deltapath Spotlight event, followed by comprehensive social media campaign deployment. Developed multi-channel distribution strategies that maximized the video's impact across sales presentations, digital marketing initiatives, and ongoing brand awareness campaigns, establishing it as a cornerstone marketing asset.

"Viewing the final video at the Dolby theater was the best expereince ever, to get to see all the work come together and end up on the big screen is *chef’s kiss* spectacular!"

Natalia Burris — Creative Director

Gallery

Project Final Result

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Natalia Burris // Portfolio

Deltapath Corporate Video

Identified the need for and directed Deltapath's corporate brand story video, orchestrating every aspect from stakeholder collaboration to final production, culminating in a prestigious debut at San Francisco's Dolby Theater.

Video Direction

Deltapath Corporate Brand Story: From Vision to Dolby Theater Debut

In the competitive unified communications landscape, Deltapath needed a powerful way to introduce their innovative technology and company vision to prospects and customers. Recognizing this critical gap in our marketing arsenal, I identified the opportunity to create an essential brand introduction video that would serve as the cornerstone of our customer engagement strategy.

As creative director for this ambitious project, I orchestrated every aspect of production—from initial concept development and stakeholder collaboration to script creation, storyboard design, narrator sourcing, and final video production. Leading a small team of designers while working closely with key executives and technical teams, I ensured the narrative authentically captured Deltapath's technological innovation while remaining accessible to diverse audiences.

The project culminated in a prestigious debut at the iconic Dolby Theater in San Francisco during Deltapath's Spotlight event in 2018, where the video served as the centerpiece introduction, setting the stage for the company's vision and market positioning. This strategic brand asset became an essential tool for sales presentations, conference keynotes, and customer onboarding experiences.

The Challenge

Deltapath lacked a compelling brand introduction asset to effectively communicate their unified communications technology and company vision to prospects and customers. In a crowded marketplace where first impressions are critical, sales teams and executives needed a powerful storytelling tool that could quickly establish credibility, explain complex technology in accessible terms, and differentiate Deltapath's value proposition from competitors during high-stakes presentations and customer meetings.

The Strategy

I developed a multi-phase creative direction approach that prioritized authentic storytelling over technical jargon. Leading a small design team while collaborating with key stakeholders, I orchestrated comprehensive script development, visual storyboarding, professional narrator sourcing, and streamlined production workflows. The strategy focused on creating a versatile brand asset that would serve multiple touchpoints—from sales presentations to conference keynotes—while ensuring the narrative remained compelling to both technical and business audiences.

The Outcome

The corporate brand video exceeded expectations, earning its premiere at the prestigious Dolby Theater in San Francisco during Deltapath's Spotlight event in 2018. The video became an indispensable cornerstone of the company's marketing arsenal, serving as the definitive brand introduction across sales presentations, customer onboarding experiences, and major conference presentations. This strategic asset significantly elevated Deltapath's market presence and provided sales teams with a professional, high-impact tool for customer engagement.

Phase 1 — Recieve and review project brief

Conducted comprehensive project scoping sessions to define creative challenges, establish success metrics, and align on deliverable expectations. Developed detailed project timelines and milestone frameworks while securing stakeholder buy-in across executive, marketing, and technical teams to ensure seamless project execution and resource allocation.

Phase 2 — Narrative Development & Script Refinement

Collaborated with the content team to craft compelling script narratives that balanced technical accuracy with accessible storytelling. Led multiple rounds of script editing and revision, ensuring the messaging authentically represented Deltapath's value proposition while remaining engaging for diverse audience segments including prospects, customers, and industry partners.

Phase 3 — Creative Direction & Visual Storytelling Architecture

Sourced and auditioned professional voice talent to find the ideal brand voice, while simultaneously developing detailed storyboards that mapped visual sequences to narrative beats. Created comprehensive scene-by-scene visual guides that would direct the production phase and ensure consistent creative vision throughout the video development process.

Phase 4 — Multi-Location Production Coordination & Asset Development

Orchestrated complex video production logistics spanning multiple global locations including California, Hong Kong, and Tokyo offices. Curated and sourced both premium stock footage and original in-house content, ensuring visual diversity and authentic representation of Deltapath's international presence while maintaining consistent brand aesthetic across all footage sources.

Phase 5 — Post-Production Leadership & Final Video Assembly

Directed the final video assembly process, overseeing editing workflows, color correction, audio mixing, and motion graphics integration. Led iterative review cycles with stakeholders to refine pacing, messaging, and visual impact, ensuring the final output met the high production standards required for prestigious venue presentation.

Phase 6 — Strategic Launch & Extended Campaign Activation

Coordinated the video's high-profile debut at the Deltapath Spotlight event, followed by comprehensive social media campaign deployment. Developed multi-channel distribution strategies that maximized the video's impact across sales presentations, digital marketing initiatives, and ongoing brand awareness campaigns, establishing it as a cornerstone marketing asset.

"Viewing the final video at the Dolby theater was the best expereince ever, to get to see all the work come together and end up on the big screen is *chef’s kiss* spectacular!"

Natalia Burris — Creative Director

Gallery

Project Final Result

See More Projects

Natalia Burris // Creative Showcase

Deltapath Corporate Video

Identified the need for and directed Deltapath's corporate brand story video, orchestrating every aspect from stakeholder collaboration to final production, culminating in a prestigious debut at San Francisco's Dolby Theater.

Video Direction

Deltapath Corporate Brand Story: From Vision to Dolby Theater Debut

In the competitive unified communications landscape, Deltapath needed a powerful way to introduce their innovative technology and company vision to prospects and customers. Recognizing this critical gap in our marketing arsenal, I identified the opportunity to create an essential brand introduction video that would serve as the cornerstone of our customer engagement strategy.

As creative director for this ambitious project, I orchestrated every aspect of production—from initial concept development and stakeholder collaboration to script creation, storyboard design, narrator sourcing, and final video production. Leading a small team of designers while working closely with key executives and technical teams, I ensured the narrative authentically captured Deltapath's technological innovation while remaining accessible to diverse audiences.

The project culminated in a prestigious debut at the iconic Dolby Theater in San Francisco during Deltapath's Spotlight event in 2018, where the video served as the centerpiece introduction, setting the stage for the company's vision and market positioning. This strategic brand asset became an essential tool for sales presentations, conference keynotes, and customer onboarding experiences.

The Challenge

Deltapath lacked a compelling brand introduction asset to effectively communicate their unified communications technology and company vision to prospects and customers. In a crowded marketplace where first impressions are critical, sales teams and executives needed a powerful storytelling tool that could quickly establish credibility, explain complex technology in accessible terms, and differentiate Deltapath's value proposition from competitors during high-stakes presentations and customer meetings.

The Strategy

I developed a multi-phase creative direction approach that prioritized authentic storytelling over technical jargon. Leading a small design team while collaborating with key stakeholders, I orchestrated comprehensive script development, visual storyboarding, professional narrator sourcing, and streamlined production workflows. The strategy focused on creating a versatile brand asset that would serve multiple touchpoints—from sales presentations to conference keynotes—while ensuring the narrative remained compelling to both technical and business audiences.

The Outcome

The corporate brand video exceeded expectations, earning its premiere at the prestigious Dolby Theater in San Francisco during Deltapath's Spotlight event in 2018. The video became an indispensable cornerstone of the company's marketing arsenal, serving as the definitive brand introduction across sales presentations, customer onboarding experiences, and major conference presentations. This strategic asset significantly elevated Deltapath's market presence and provided sales teams with a professional, high-impact tool for customer engagement.

Phase 1 — Strategic Project Planning & Stakeholder Alignment

Conducted comprehensive project scoping sessions to define creative challenges, establish success metrics, and align on deliverable expectations. Developed detailed project timelines and milestone frameworks while securing stakeholder buy-in across executive, marketing, and technical teams to ensure seamless project execution and resource allocation.

Phase 2 — Narrative Development & Script Refinement

Collaborated with the content team to craft compelling script narratives that balanced technical accuracy with accessible storytelling. Led multiple rounds of script editing and revision, ensuring the messaging authentically represented Deltapath's value proposition while remaining engaging for diverse audience segments including prospects, customers, and industry partners.

Phase 3 — Creative Direction & Visual Storytelling Architecture

Sourced and auditioned professional voice talent to find the ideal brand voice, while simultaneously developing detailed storyboards that mapped visual sequences to narrative beats. Created comprehensive scene-by-scene visual guides that would direct the production phase and ensure consistent creative vision throughout the video development process.

Phase 4 — Multi-Location Production Coordination & Asset Development

Orchestrated complex video production logistics spanning multiple global locations including California, Hong Kong, and Tokyo offices. Curated and sourced both premium stock footage and original in-house content, ensuring visual diversity and authentic representation of Deltapath's international presence while maintaining consistent brand aesthetic across all footage sources.

Phase 5 — Post-Production Leadership & Final Video Assembly

Directed the final video assembly process, overseeing editing workflows, color correction, audio mixing, and motion graphics integration. Led iterative review cycles with stakeholders to refine pacing, messaging, and visual impact, ensuring the final output met the high production standards required for prestigious venue presentation.

Phase 6 — Strategic Launch & Extended Campaign Activation

Coordinated the video's high-profile debut at the Deltapath Spotlight event, followed by comprehensive social media campaign deployment. Developed multi-channel distribution strategies that maximized the video's impact across sales presentations, digital marketing initiatives, and ongoing brand awareness campaigns, establishing it as a cornerstone marketing asset.

"Seeing our corporate video debut at the Dolby Theater and become an essential sales tool proved that strategic creative direction can transform how a company presents itself to the world."

Natalia Burris — Creative Director

Gallery

Project Final Result

See More Projects