Selected Projects
This page is thoughtfully curated to showcase my favorite projects from my portfolio. Here, you'll find a selection of my top work that highlights my skills and creativity.
Revenue Leadership Summit Sizzle Reels
Video Production / Motion Graphics for Social Media
Invoca hosted an exclusive event in Chicago and New York. To drive event registrations, I created two engaging invitation videos (aka "Sizzle Reels"). Both videos were sent out as posts from the CEO and CMO to leverage their online contacts. While promoting the events, both videos were prominently displayed on the event landing and registration page. Learn more details on my process for creating these videos.
The State of the Contact Center Report
Interactive Illustrated Report
This project aimed to create an interactive and visually engaging report that captures the perspectives of agents and managers on today's contact centers, remote work, and job satisfaction. Built in Ceros to capture reader data, the report features fun animations and interactive elements that enhance the user experience, making the report not only informative but also enjoyable to explore.
Competitor Sales Play Campaign
Digital Ads / Demandbase
This project was a top priority, focused on achieving a company-wide OKR. I enjoyed building and designing a vibrant campaign, creating three variations for Demandbase Ads, email banners, one-pagers, and social graphics. By empowering the ABM team with user-friendly templates, they could easily swap out content, images, and variables, facilitating effective A/B testing to identify the best-performing ads. As a result of these, the company not only met its account stat goals for the quarter but also generated an impressive $1.5M in pipeline!
Deltapath Corporate Video
Video Production / Director, Writer, Editor
Deltapath's Corporate Video is designed to enhance brand awareness and provide a clear understanding of Unified Communications. With my role as Creative Director, the production involved close collaboration with the content team for script editing. The process included creating detailed storyboards, sourcing stock and company b-roll footage from global locations, licensing music, and selecting voice actors for narration. This comprehensive approach ensured a polished and engaging presentation of the Deltapath brand.
Deltapath Switchboard
Product Design — UX/UI
I oversaw the revamp of Deltapath Switchboard, a web-based user interface for call management, and spearheaded the overall functionality and look/feel. This project involved close collaboration with the engineering team, creating wireframe demos of platform functionality, designed the new logo, platform background, and built out an updated iconography library. A well maintained design system was implemented in Figma to ensure a cohesive and modern look and feel across designs.
Invoca's Brand Guidelines (2019-2024)
Branding
Invoca's Visual Style Guide is a comprehensive resource designed to help team members understand how to effectively utilize Invoca's creative assets and maintain brand consistency throughout all internal and external design materials. This guide was shared as a Figma file, and empowered Invocan's to confidently represent Invoca's brand through visual communication.
