Buyer Experience Interactive Benchmark Report

I developed this dynamic interactive report using the Ceros platform with a strategic focus on user engagement analytics. The project was specifically designed to capture valuable insights about reader behavior—tracking which elements captured attention longest, identifying the most compelling content sections, and measuring which call-to-action buttons generated the highest conversion rates.

Creating the animated data visualizations was very fun and maintained reader interest throughout the experience. The dynamic elements not only enhanced comprehension but significantly increased time spent with the content compared to traditional static pdf formats.

The report proved to be a versatile marketing asset with impressive reach across multiple channels. It served as the centerpiece of targeted Demandbase advertising campaigns (where I created several optimized variations), was referenced extensively in company blog content to drive traffic, and generated substantial engagement through strategic social media distribution. This multi-channel approach maximized the project's ROI while providing ongoing analytics that informed our broader content strategy.