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The State of AI in Digital Marketing Report | 2023-24
Project type
Report, Interactive Media
Tools Used
Adobe Illustrator, Figma, and Ceros
The State of AI in Digital Marketing exposes how optimistic marketers are about AI, how they plan on investing in it, how it will impact their careers, and potential barriers to adoption.
This report was created in the Ceros platform to make it into an interactive asset. This allowed for me to create subtle animated elements to keep readers engaged with the content. Using the Ceros platform I was able to make elements interactive and engaging all while being able to gather customer analytics and track which content was actually interesting to our audience.
Once the asset was finalized I created the following items that the marketing team needed for the launch: social ads, Pendo ad, Demandbase display ads, blog images, and a report landing page to host the gated asset.
