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Illustration
eBook — The Ultimate Guide to Conversation Intelligence
My design process for this comprehensive ebook began with strategic wireframing to determine the optimal presentation of content provided by our marketing team. I focused on creating an engaging reader experience through thoughtful information architecture and intuitive navigation patterns. A standout feature includes progress indicators within the navigation system, allowing readers to easily track completed chapters and identify remaining content—enhancing the overall user experience.
After securing stakeholder approval on wireframes and user flow, I developed detailed mockups incorporating our brand color palette and custom illustrations. Both wireframing and mockup phases utilized Figma's collaborative features, streamlining feedback collection and enabling efficient prototyping. With approved designs in hand, I transitioned to building the interactive experience in Ceros, bringing illustrations to life through subtle animation and implementing responsive motion graphics throughout the navigation elements and content transitions. The final product was meticulously optimized for seamless viewing across mobile, tablet, and desktop devices. Following its successful implementation, this ebook established a versatile template that we subsequently adapted for various vertical industry categories, including automotive, healthcare, and telecommunications sectors.
After securing stakeholder approval on wireframes and user flow, I developed detailed mockups incorporating our brand color palette and custom illustrations. Both wireframing and mockup phases utilized Figma's collaborative features, streamlining feedback collection and enabling efficient prototyping. With approved designs in hand, I transitioned to building the interactive experience in Ceros, bringing illustrations to life through subtle animation and implementing responsive motion graphics throughout the navigation elements and content transitions. The final product was meticulously optimized for seamless viewing across mobile, tablet, and desktop devices. Following its successful implementation, this ebook established a versatile template that we subsequently adapted for various vertical industry categories, including automotive, healthcare, and telecommunications sectors.
The State of the Contact Center — Mini Site
This project aimed to create an interactive and visually engaging report that captures the perspectives of agents and managers on today's contact centers, remote work, and job satisfaction. Built in Ceros to capture reader data, the report features fun animations and interactive elements that enhance the user experience, making the report not only informative but also enjoyable to explore.
I had a blast working on this interactive piece and getting my hands dirty with motion graphics in the Ceros platform. It was super satisfying to see the animations bring data to life and watch how the interactive elements kept readers engaged instead of just scrolling through pages of static text. Playing around with different transitions and interactive visualizations really took the storytelling to another level—turning what could have been just another boring report into something that people actually wanted to click through and explore.
I had a blast working on this interactive piece and getting my hands dirty with motion graphics in the Ceros platform. It was super satisfying to see the animations bring data to life and watch how the interactive elements kept readers engaged instead of just scrolling through pages of static text. Playing around with different transitions and interactive visualizations really took the storytelling to another level—turning what could have been just another boring report into something that people actually wanted to click through and explore.
Signal AI Studio Product Launch
As part of the product launch, I developed three compelling visual asset variations for Google Ad Display in order to conduct A/B testing, alongside eye-catching Marketo email banners, social graphics, and inline blog images. I worked closely with stakeholders to make sure all content provided goes out with cohesive branding.
Visual Design
I focused on creating visually stunning hero images for Invoca's website revamp. My goal was to maintain brand cohesiveness while effectively connecting the imagery to the content of each blog post. I'm also in charge of creating imagery that showcases Invoca's product in easy-to-visualize ways, transforming complex platform features and benefits into clear, compelling visuals that help visitors quickly understand our value proposition. This dual approach of crafting both engaging blog visuals and intuitive product illustrations ensures our website communicates effectively at every touchpoint, whether visitors are exploring thought leadership content or evaluating our solution.
Hobby Illustrations
When I'm not deep in work projects, I love making cute illustrations and turning them into stickers. This fun hobby has actually helped me level up my illustration skills and get really comfortable with iPad apps like Procreate. There's something so satisfying about seeing my quirky little characters come to life and then existing in the physical world as stickers! It's creative play that keeps my design muscles flexible, and honestly, who doesn't love slapping a custom sticker on their laptop or water bottle? This personal creative outlet keeps my imagination flowing and brings a bit of joy to everyday objects.
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